The best way to run a campaign

Well, our (Canadian) Federal election is all over, and I hope that those in other countries who are plotting their election strategies will learn from this election. The funny thing is, a few years ago Rob Ford (yes, THAT Rob Ford) was running for mayor of Toronto. As we would drive around our city, we saw many signs defaming Mr. Ford, everything from attacks on his history as a councillor to making fun of his girth. Now Mr. Ford had two options; he could have gotten down in the mud with his opponents, and slagged them off, siting their time as councillors, or whatever. But he took the honourable route and instead only told of that which was wrong at City Hall, (but not naming names) and that which he planned to do in order to make Toronto a better, more economically balanced, responsible and accountable metropolis.

Mr. Ford chose the latter and it was exactly the right strategy. People are all too aware of that which is wrong in government, and don’t need to be reminded. What people want is to know what those vying for that position will do differently. Well, it worked and Mr. Ford became our new mayor, winning by a landslide. Of course, that which went awry came later, and has nothing to do with my point, which is running a clean campaign.
This was the case with our new Prime Minister, Mr. Justin Trudeau. He could have slung mud with the best of them; goodness knows there was much at which he could point his finger. But instead of looking at the past, P.M. Trudeau focused on the future, and what his vision for Canada’s future was.

There are those who remember his father, the late former Prime Minister Pierre Elliott Trudeau, some with fondness, others not so much. Of course, now people are going to compare Justin to his father, and there will be many who think he can’t measure up, others who think he’ll surpass his late father’s record, and those who will simply treat Justin as his own person. I personally choose the latter. I know I wouldn’t wish to be compared to a famous parent, or sibling, or any relative. I wouldn’t wish to be seen as merely a younger, latter day version of anyone. I mention this as this will surely be the case when Hilary Clinton is running, and she will of course be likened to her husband, former president Bill Clinton. I’m certain she has learned much from his days as president, but I also think she has much to bring to the table of which she learned when Senator of New York.

Naturally as the U.S. is a much more densely populated country than Canada, there are more issues, more people to please, more opponents who will want to, shall we say, mud wrestle. I can only hope Mrs. Clinton will rise above all of that and focus on the job for which she is a contender; that of getting the U.S. out of debt, out of combat and into a more peaceful and economically profitable future. I dare say, there is much ammunition should she decide to go the other route. I mean really; Donald Trump??? That in Canada would be the equivalent to having Don Cherry run for the office of Prime Minister. Both are good for a laugh, but hardly credible as the leader of a world power.

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